Conversion Funnel
Shopping journey
All storefronts, trailing 30 days.
Funnel stages
Width = share of sessions
Sessions
4.82M
100.0%
↓ 43.8% drop-off
Product Views
2.71M
56.2%
↓ 77.4% drop-off · largest leak
Add to Cart
612.0K
12.7%
↓ 35.0% drop-off
Initiated Checkout
398.0K
8.3%
↓ 24.3% drop-off
Orders Placed
301.4K
6.3%
↓ 68.7% drop-off
Repeat Orders
94.3K
2.0%
Key rates
- Session → Order CVR
- 6.25%
- Cart abandonment
- 50.8%
- Checkout completion
- 75.7%
- Repeat order rate
- 31.3%
Biggest leak: Product Views → Add to Cart loses 77.4% of shoppers. Consider fitment finders and clearer compatibility badges on PDPs.