Marketing & Acquisition
Paid media efficiency
Spend vs. attributed revenue by platform, trailing 12 months.
Total paid spend
$6.9M
Attributed revenue
$28.4M
Blended ROAS
4.10x
Spend vs. attributed revenue
Bars: $ · Line: ROAS
Blended ROAS & CAC trend
Monthly
Channel table
| Channel | Spend | Share of spend | Attributed revenue | ROAS |
|---|---|---|---|---|
| Meta | $2.3M | 33.4% | $8.9M | 3.85x |
| Google Ads | $2.8M | 40.2% | $12.4M | 4.46x |
| TikTok | $1.1M | 16.5% | $3.2M | 2.8x |
| Affiliates | $690.0K | 10.0% | $3.9M | 5.61x |